So you just AB'd an HTS UB?
Step 1: Neon AP
The first step is the same as what you should do with every item you get, Throw it in your shop and see if Neon prices it. I generally run Neon a few times a day, using it first to price everything, and if I still have some items without a price, I go check for listings on the TP.
If you can't find the item on the TP, there are two possible scenarios going on here. Either you just got super lucky and AB'd a one of a kind item, or Neon didn't find a price in the shops it checked. To determine which one of these situations it is, either manually search the Shop Wizard, or set Neon to price unpriced items until you are Wizard Banned, or until the item(s) is/are priced.
Step 2: Peruse the Post
If you find that the item is a UB, you'll have to check the TP for the current going rate. There are two routes you can take once you find the current price. You can go for the long haul with potentially more profit, or the quick and painless way with a much lower profit margin per item.
The two options you have are to 1. Put your item in the TP for around 10K less than everyone else is asking, and come back every day and make sure yours is still the lowest. 2. Price the item much, much lower than current TP price, and advertise it as such in your wishlist. I almost always have an item on the TP with the description: "Current lowest is 800K, I'll sell for 550K."
Step 3: Boasting on the Boards
So that item's still not selling huh? Maybe you should expand your advertising? You should always go to the Trades and Auctions board to advertise (For obvious reasons) and make a post listing the items you have for sale, the current TP price, and your price. Link to your lot(s) in the post, and try to get a conversation going with someone to keep your board bumped so everyone sees it. I tend to keep away from the RS chats because most people just assume that since you've never been in there before, you must not be legit, and may report you.
Step 4: Going Once...
If you're still having trouble selling the item, your next options are to either wait and be patient, or to remove the items from the TP and put them up for auction. With UB's, I tend to start at 100K, and increase by 10K, but I don't sell that often, so you should find a starting price/increase that works best for you. Either put the auction up to be done quickly if you want to possibly sell right away, or put it up for a day to give people more time to search for your item and find it.
If your board's still on the first page, post that the items are now in the auction house, starting cheap, and going for whatever your interval is per bid.
Side Step: An alternative method! (Thanks for reminding me Neoquest)
If you're having a lot of trouble selling this thing off, remember, you can always use it to offer on ETS. Some people will accept overpay in HTS junk for their ETS items. I once traded two 400K HTS items for a single Baby PB. I asked the seller to let me know what he got for them, and he later contacted me stating that he ended up having to sell them off for 200K each.
Try your luck with offering HTS items for ETS, and who knows? You might get someone who's willing. Don't offer on trades asking for, "Pure Only" They are looking for the price in NP and will reject your offer.
Step 5: Reseller Boards
If you're getting desperate at this point, you could try searching for a reseller board. These boards are made by resellers who are looking to pick up expensive items for a low price. When you PM them with your item, you need to put it in this format:
Trading Post Price:
Don't get discouraged, because you WILL hear, "No thanks, good luck selling." a lot. Hopefully you will find someone at this point willing to buy, if not, there's just one thing left to do...
Step 6: Selling in Your Shop
You still can't sell it? Put it in your shop! Advertise that you've got a buyable unbuyable in your shop! If other sellers follow suit, drop the item to a nice, round 85K. Whenever I've done this, the other sellers were too worried about their profit margins to go lower than me, and kept it at 99,999. One of them may even buy it to try and sell for their price, and then it's their problem. You'll have to realize at this point that you're not going to get the full price Abrosia listed when it bought it, but at least you're going to get some profit out of it, and if there's one thing that's always true...
Any profit is better than no profit!
If you don't want to lose out on most of your profit, remember to just be patient, leave it in the TP, or keep cycling it through the auctions until you get a sale. Although those items may be HTS, with the right steps, selling them is easy.
Vocabulary list (In case you got/get lost):
AB - Autobuy/Autobought
TP - Trading Post
HTS - Hard To Sell
Neon - Neon AP, an autopricer program located in the Program Manager
Wizard Banned - A penalty for using the Shop Wizard too much in rapid succession, leading to a temporary ban of anywhere from ten minutes to half an hour.
UB - Unbuyable
###K - K stands for thousand, so if the number is 500K, it's 500,000NP.
RS - Restock
Buyable Unbuyable - When you put an item, generally sold at 100K+ into your shop for 99,999NP or less.
Thanks, hope you guys enjoyed the guide, and found this helpful.
Edited by Plunk, 30 May 2011 - 09:14 PM.