When the pricing is different based on the number of features it offers... Yeah?
Lol... Apple charges the same price for their new model iPhone as they did for their older model phone when it was new... They always have the same price structure. In fact, as someone who worked in the cellular industry, I can assure you that they all follow the same pricing structure. Yes, Samsung does offer a variety of phones at different price points. This is to capture a larger portion of the market as most people refuse to pay a minimum of $200 for a phone ON CONTRACT. They pander to the lowest common denominator. (Or you could say they offer products at an affordable rate for people of all incomes... that is fine.... the point here is that Apple has never attempted to market its products to those who don't have the money for luxury items. Yes, it is part of the branding. It's also effective.)
P.s. If you think that Motorola introducing the Bionic and then a month or two later introducing the RAZR and then in a month or two introducing the RAZR MAXX and then introducing the RAZR MAXX HD isn't worse then you are only fooling yourself. They also all launched with basic options @ $199 on contract. In fact, what really disturbed me the most, was the only difference (other than $100) between the RAZR 16GB and the RAZR 32GB model was that the RAZR 32GB model came with a 16GB MicroSD card pre-installed....
P.p.s. The reason these companies do this is simple... People get out of their contracts (or at least get closer to their upgrade dates) at varying times of the year. Most people will hold out and wait for the NEW SUPER AWESOME phone that is going to launch in the next month or two... (Why do you think phone companies like Verizon offer you an upgrade 20 months into your 24 month contract?) So they release phones throughout the year with incremental upgrades from their last model to capture this market. All of the phone manufacturers do this.... It's supported by the tele-com industries so much because it helps them secure that the majority of their customers are locked into two year "agreements."