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New Logo for a Local Bar/Restaurant/Travel Agency

logo bar local graphic design type typography restaurant travel zero

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#1 Nick

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Posted 18 May 2013 - 04:56 PM

Hey guys, this is a logo (2nd draft) that I'm designing for a local business that is an all-in-one bar, restaurant, club, and travel agency called Punto Cero. They'll be opening in a few weeks, and they're located in Antigua, Guatemala. 

Here in Antigua we have what are called "faroles," which are basically antiquated street lamps. Antigua is a UNESCO protected city, which means all of the architecture, the street lamps included, have been preserved in their appearance in the 1800s. The concept for this logo is based on the idea of street lamps, or lights in general, being a meeting place 50+ years ago. Punto Cero, or Point Zero in English, is that type of business. It serves as a way for people new to town (we have many travelers and backpackers) to get to know each other and possibly even travel together.

I tried to use the P and the C to create a stylized and slightly modernized version of the "farole," because now, instead of meeting under a street lamp, people meet at places like this.

Tell me what you think. All constructive criticism would be highly appreciated.

egoe2b.png

 



#2 Strategist

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Posted 18 May 2013 - 05:27 PM

Simple, yet quite effective IMO. I like the incorporation of the P and C to make the 'street lamp' stand out. The flame in the middle pretty much reiterates that it's supposed to be a lamp of some sort and helps it tie into the history of the area. Nice work.



#3 Nick

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Posted 18 May 2013 - 05:52 PM

Simple, yet quite effective IMO. I like the incorporation of the P and C to make the 'street lamp' stand out. The flame in the middle pretty much reiterates that it's supposed to be a lamp of some sort and helps it tie into the history of the area. Nice work.

Thank you very much!



#4 Sweeney

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Posted 18 May 2013 - 06:58 PM

The C sticks out on the left, from the straight of the P :p

But other than that, I like it a lot. Simple and clear.

#5 Nick

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Posted 19 May 2013 - 08:32 AM

The C sticks out on the left, from the straight of the P :p

But other than that, I like it a lot. Simple and clear.

That's a product of taking a screenshot at 33%. It's actually aligned.



#6 Neon

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Posted 29 May 2013 - 10:23 AM

Simple but very elegant. I'd imagine that it'd be perfect for the company in that its got a very modern look to it as well.

 

Well done!





Also tagged with one or more of these keywords: logo, bar, local, graphic, design, type, typography, restaurant, travel, zero

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