Europeans and Australians aren't as litigious as Americans.damn, this happens only in america, right?
here in europe they would never go as far as this
like for example, nivea's cream against cellulitis doesn't really work, or the danone's actimel to increase your resistance is as good as any yoghurt
but still they don't get sued or anything
In saying that, the UK Consumer Watchdog nailed L'oreal last year for putting fake lashes on Penelope Cruze in an ad for mascara. So companies aren't compleatly off the hook.
But I agree, the beauty industry is far too underregulated.
Not so sure about the food industry. I'm sure it's claims aren't regulated enough, though.