And why is that?
How does it not? It's every bit as relevant. You either value your time or you don't, and in a service based industry, the consumer's time is damned well important.
I collect real money now.
The consumer's time is important, I agree. However, unless thousands of consumers boycott Neopets just because they're advertising premium too much, it doesn't hurt Neopets at all to do that. It's safe to say that there are very few, if any, users pissed off enough by this to quit the game.
Premium users are worth more to them than free users are. Advertising aggressively is going to nab them many more premium users while losing very few free users.


