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Cook-book misprint costs Australian publishers dear


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#1 Waser Lave

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Posted 17 April 2010 - 09:14 AM

An Australian publisher has had to pulp and reprint a cook-book after one recipe listed "salt and freshly ground black people" instead of black pepper.

Penguin Group Australia had to reprint 7,000 copies of Pasta Bible last week, the Sydney Morning Herald has reported.

The reprint cost A$20,000 ($18,000; £12,000), but stock in bookshops will not be recalled as it is "extremely hard" to do so, Penguin said.

The recipe was for spelt tagliatelle with sardines and prosciutto.

"We're mortified that this has become an issue of any kind, and why anyone would be offended, we don't know," head of publishing Bob Sessions is quoted as saying by the Sydney newspaper.

Penguin said almost every one of the more than 150 recipes in the book listed salt and freshly ground black pepper, but a misprint occurred on just one page.

"When it comes to the proofreader, of course they should have picked it up, but proofreading a cook-book is an extremely difficult task. I find that quite forgivable," Mr Sessions said.

If anyone complains about the "silly mistake", they will be given the new version, Penguin said.


http://news.bbc.co.u...fic/8627335.stm

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    #2 Noitidart

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    Posted 17 April 2010 - 09:46 AM

    Wow thats hilarious!! :rofl: How on earth do you make a mistake like that? O_o

    #3 jcrdude

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    Posted 17 April 2010 - 09:53 AM

    One time I went to the drug store and picked up a bag of skittles.

    Listed on my receipt:

    SHITTLES

    #4 Hawk

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    Posted 17 April 2010 - 10:12 AM

    What, Australians don't enjoy freshly ground black people?

    #5 Qwerty54

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    Posted 17 April 2010 - 10:39 AM

    Wasn't a misprint...Did it on purpose. Then was like "OH ShIT, people are MAD!! Better say misprint"

    #6 dramabeatz

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    Posted 17 April 2010 - 10:49 AM

    i think freshly ground black people may give it a grimey hoodrat kinda taste

    #7 GeorgeBright

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    Posted 17 April 2010 - 12:25 PM

    One time I went to the drug store and picked up a bag of skittles.

    Listed on my receipt:

    SHITTLES


    I had a receipt that said "Hello Kitty plush ass".

    #8 jcrdude

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    Posted 17 April 2010 - 12:36 PM

    I had a receipt that said "Hello Kitty plush ass".


    Well now I'm curious what it was SUPPOSED to say

    #9 GeorgeBright

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    Posted 17 April 2010 - 12:49 PM

    Well now I'm curious what it was SUPPOSED to say


    I'm thinking it was short for "plush assortment".

    #10 Jiraiya

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    Posted 17 April 2010 - 01:41 PM

    http://news.bbc.co.u...fic/8627335.stm



    Ill show my mom this recipe and ask her if she can make me one..lol

    This typo is sooo hilarious..haha:P

    #11 Qwerty54

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    Posted 17 April 2010 - 02:14 PM

    "...why anyone would be offended, we don't know," head of publishing Bob Sessions is quoted"


    Lol. :D

    #12 luvsmyncis

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    Posted 17 April 2010 - 04:32 PM

    "When it comes to the proofreader, of course they should have picked it up, but proofreading a cook-book is an extremely difficult task.

    WTF? Is it difficult because they're distracted by all the pictures of food or because they're just looking at words instead of sentences?

    #13 redlion

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    Posted 17 April 2010 - 11:12 PM

    Editors don't work on one book exclusively. More likely the process involves two or three desks that a given book goes through, each person giving it a cursory glance. Plus the type setter made the mistake. Late nights reading manuscripts could get hairy.

    #14 Reddevil

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    Posted 18 April 2010 - 01:50 AM

    i call that a bIG fail ! haha but seriously, how can something like this happen?

    #15 Hawk

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    Posted 18 April 2010 - 08:50 AM

    i call that a bIG fail ! haha but seriously, how can something like this happen?


    Editors don't work on one book exclusively. More likely the process involves two or three desks that a given book goes through, each person giving it a cursory glance. Plus the type setter made the mistake. Late nights reading manuscripts could get hairy.


    Wow, isn't it amazing how reading the thread gives you the answer you were looking for?

    #16 jcrdude

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    Posted 18 April 2010 - 09:30 AM

    Wow, isn't it amazing how reading the thread gives you the answer you were looking for?


    If the problem is not reading the thread, what makes you think that this post will be seen?

    DAMN CATCH 22s

    #17 Hawk

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    Posted 18 April 2010 - 10:28 AM

    If the problem is not reading the thread, what makes you think that this post will be seen?

    DAMN CATCH 22s

    There is an increased probability that the poster will read my reply, because I replied directly to that person. Poorly worded, I know, but I think that conveys my point. :p

    #18 Junsu

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    Posted 18 April 2010 - 10:29 AM

    Big epik phail XDD

    #19 Elindoril

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    Posted 18 April 2010 - 10:40 AM

    Big epik phail XDD

    Why can't you say Epic Fail like a normal person?

    #20 Warriors

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    Posted 18 April 2010 - 10:44 AM

    Why can't you say Epic Fail like a normal person?




    Because he has 1337 uber hacks.....

    #21 Waser Lave

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    Posted 18 April 2010 - 10:44 AM

    Why can't you say Epic Fail like a normal person?


    Normal people wouldn't think of saying 'Epic Fail'. :p

    #22 iargue

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    Posted 18 April 2010 - 10:46 AM

    Normal people wouldn't think of saying 'Epic Fail'. :p



    Thats because they are not cool.

    #23 Elindoril

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    Posted 18 April 2010 - 10:48 AM

    Normal people wouldn't think of saying 'Epic Fail'. :p

    Touche, but it's a little easier to look at. :/

    #24 Noitidart

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    Posted 18 April 2010 - 11:03 AM

    HAHA at elin and waster. You're right normal people wouldnt say that haha.

    You guys crack me up. :lol:

    #25 Junsu

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    Posted 18 April 2010 - 11:15 AM

    epik phail epik phail epik phail epik phail

    Its actually hard to type o___o

    Offtopicish: Epik High Owns <3


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