If we added every single award people request we would really have arbitrary awards then 
Rocket mentioned your project in her post about activity and that's what I was agreeing to. :3
As I said before (twice), these are not awards for friends. They are just nice little secret achievements that are FORUM related not friendship related.
There will likely only be one for each staff member with individual criteria but awarding just because we like someone is not going to happen.
All of the avatars on Neo start out as a secret, are they taunting? No.
It's just fun, once the secret is out, it's out, it's not like we're going to change the criteria to piss people off.
Unfortunately this isn't Neopets where there are thousands of people trying to figure out how to get avatars... This is a neopets cheating community with about 50 active members, and when people see a random award added and handed out to two of the moderators who are very publicly very close friends... well... people are going to say something, right?
The fact the award was given to each other through with the reason "xxxx cop needs her coffee heheh" just make it look like it's a special award for only you two.
I'm pretty sure this didn't start off as a secret award and you guys are now gonna come up with some random criteria which makes it look like it was
I don't really see the problem with a few secret awards as long as they're universally achievable. Who doesn't like mysteries? 
I think the main problem is that there's no announcement explaining any of this yet /shrug

Keeping them secret is pretty cool, it's could be a nice surprise to log in one day and see you have something new added.
I don't agree with people having exclusive ones, what is the doge and lemon about? Is it obtainable by anyone else?
It has been said multiple times that these are test awards... It's right up there a few posts above.