Aard

Honestly, it really needs a complete site revamp. I play a game called Flight Rising these days, and the difference is night and day - Neopets feels patchwork (which, to be fair, it is). You can really feel the cohesive vision in games like FR. I'd say start with the main map, work your way down - get rid of all the outdated art, all the kitchy flash content, and 100% of things that move. Then purge the games - all the shockwave stuff, all the less-popular stuff, get rid of like 60% of it and polish the rest. Work out a less absurd system for commerce - I've managed to buy like 3 things legit in years of playing, it's so hard to restock legit unless you want to do that only. Make it so common stuff is COMMON, even if that means making it so every shop has 5-10 permanently in stock items, to make the stores more accessible to newer or more casual players.

Fix the economy. My god. 

And really, 30-40 GOOD GAMES, presented in an accessable way. Not this digging-thru-crap thing we've got now.

Also, the battledome. Make it more approachable. Add it to the set of stuff you do starting an account. Make something about it a daily, to encourage regular use. 

I have lots of feelings on this, if you can tell.