Do like Jagex and offer an Old School Neopets version of the site; reverting back to when there was no NC and there was no "conversion" of pets.
Obviously they would still have to do something about all the Flash-based content, perhaps convert all the Flash games into HTML5.
All the world maps could use the old JPGs, until they could upgrade those to HTML5 as well.
Then any major changes to the game save for new content should be voted in by user polls.
Ideally the site should also be responsive and work on any screen size and device as well, but at the very least they would need a mobile app.
Also, revamp their terrible customer service...
Bringing the Battledome back into site events would be great too.


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